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The Domino Effect

Your phone hasn't been ringing. Your sales numbers for the first quarter are down. You ask yourself, "What is going on? Are most people on vacation?, Are people home sick with the flu?"

Instead of asking those questions, you should be asking yourself, "What have I done to increase business?" A good number of business professionals frequently respond, "I've done a lot of cold calling, I've sent out postcards and letters to introduce myself and offer free consultations and estimates."

Today's business world has changed. Instead of the "old traditional" ways to market yourself and your business; today's focus is about growing business by meeting others to try to establish personal relationships. If the chemistry is right, trusted relationships can result. Even if those who have established personal relationships with you do not have a need for your products or services, they know others who do. Those personal referals are very valuable. This is what networking is all about.

Networking is going to a business event which somehow is related to you personally or professionally, being willing to introduce yourself to others and establish a personal interaction, which generally turns into a business conversation.

Networking is a "domino effect" because in order to get your first domino to move, you need to "make the move" to attend networking events. Once you attend events, you will soon see how a good personal conversation can become a relationship and the "domino effect" of networking success begins.

The advantages of networking are is much less expensive than a full blown advertising campaign, It can be enjoyable for those who like to meet people and frankly, it truly is the most effective way to build relationships, and your brand.

If you do not enjoy or do not know how to network effectively, attend seminars, read books on the subject, explore the internet or seek out the services of a business communications coach.

The financial and time investments you make in being a skillful networker are small in comparison to the benefits you will reap.

 

 
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"Communication, the human connection, is the key to personal and career success."

Paul Meyer, Author